Empowering Diversity, Equity, and Inclusion at Pernod Ricard India

Problem Statement/Objective:
Pernod Ricard India sought to foster a more inclusive and diverse workplace environment by addressing important topics such as LGBTQ+, Gender, Multi-generations, Persons with Disabilities, and Veterans. Their challenge was to create an engaging internal communications campaign that would not only raise awareness but also encourage active participation and understanding among employees.
What We Did to Solve It:
We collaborated with the Diversity, Equity, and Inclusion (DENI) department at Pernod Ricard India to design an impactful campaign that blended education, engagement, and entertainment.
1. Innovative Concept:
  Recognizing the power of gamification in engaging employees, we conceptualized the “Ally Challenge.” This challenge was designed to run on a gaming platform, encouraging employees to participate in daily challenges centered around diversity and inclusion topics.
2. Thematic Challenges:
  We curated a series of challenges, each addressing a specific diversity topic. From raising awareness about LGBTQ+ issues to highlighting the value of multi-generational perspectives, these challenges were designed to educate and foster empathy.
3. User Engagement:
  Employees were invited to attempt a challenge each day for a month. Their participation and engagement were tracked, creating a competitive yet collaborative atmosphere that encouraged a positive dialogue on diversity and inclusion.

Conclusion:
Our collaboration with Pernod Ricard India’s DENI department resulted in an impactful internal communications campaign that transformed awareness into actionable change.
1. Comprehensive Engagement:
  The Ally Challenge campaign successfully engaged a wide range of employees across the organization. By addressing various diversity topics, it created a holistic understanding of the importance of inclusion.
2. Participation and Learning:
  Participation in the challenges wasn’t just about winning; it was about learning. The campaign provided employees with an opportunity to educate themselves, fostering a deeper appreciation for diverse perspectives.
3. Enhanced Workplace Culture:
  The campaign fostered a more inclusive and empathetic workplace culture. By promoting dialogue and understanding, it strengthened relationships among employees from different backgrounds.

In conclusion, our partnership with Pernod Ricard India’s DENI department exemplifies the transformative power of innovative internal communications campaigns. By combining gamification with vital diversity topics, we fostered awareness, engagement, and understanding, leading to a more inclusive workplace.